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          Company profile

          Company profile

          Tongling Rely Technology Co., Ltd. was established in March 2010 with a registered capital of 80 million yuan. It is an iron oxide series pigment R&D and production enterprise integrating production, sales, scientific research and technical services. As of 2020, the company produces The scale, product grade, and economic benefits are among the best in the industry in the country. The company is located in the south section of Tongguan Avenue (No. 868), Tongling City, Anhui Province. The company’s total assets are about 350 million yuan, covering an area of ??about 145,500 square meters, with an annual production capacity of 60,000 tons, and sales revenue of 265 million yuan in 2019. Profits and taxes are 29 million yuan.

          Business scope of the company: R&D, production and sales of iron oxide pigments. The main products are iron oxide black, iron oxide yellow, iron oxide red, iron oxide brown and iron oxide orange, etc., which are widely used in ink, paper, plastics and other industries. The product has good dispersibility, oxidation resistance, strong hiding power and other characteristics, and has been well received and favored by domestic customers for many years. The company attaches great importance to standardization construction, and promotes enterprise production, operation, management, brand building and technological innovation with a standardized management model. The company has won the ‘China Top Ten Paint Brand Pigment and Filler Brands’, ‘Anhui Famous Brand’, ‘Anhui Famous Brand Product’, ‘Anhui Quality Award’, ‘Tongling City Famous Brand’, and ‘Tongguanshan District Mayor Quality Award’ ‘Anhui Province High-tech Enterprise’, ‘Provincial Innovative Pilot Enterprise’, ‘Anhui Province Specialized New Enterprise’, ‘Anhui Province Enterprise Technology Center’, ‘Anhui Province Engineering Technology Research Center’, ‘Anhui Province’ and other honors ‘Provincial Resource Comprehensive Utilization Enterprise’, ‘Provincial Labor Race Advanced Unit’, ‘Tongling City Contract-abiding and Credit-keeping Advanced Unit’, ‘Tongling City Strategic Emerging Enterprise’, ‘Tongling City Hope Project Little Giant Enterprise’, ‘Safety Production Standardization Level 3 ‘Enterprise’, ‘Top 50 Local Enterprises in Tongling City’, ‘Top 10 Industrial Enterprises in Tongguan District’, and ‘Ten Million Taxpayer Enterprise’.

          The quality of the products

          Our company always regards product quality as enterprise’s life,as well as implement total quality management. We already have ISO certified enterprises and TFS international chemical alliance certification.

          We strictly follow the system requirements, examine from raw materials to finished products each link, to ensure product quality up to the national standard.The company strictly comply with commercial contract,? deliver the products on schedule, according to quantity and keep quality. Such as every batch of products are marked with the user information, for ease of identification . When the product delivered to customers, they will be tracking to collect feedback opinion until achieve customer satisfaction.

          We has established a set of scientific production management system adapt to the present enterprises’ large-scale specialized production needs .And vigorously promote the product manufacturing, enterprise information management, realizing resources sharing on the information platform from raw material procurement, production management, financial management, cost control, inventory to sales throughout the process. At the same time the company is also supporting the construction of the OA management platform, realizing the daily office automatic and integrated.

          Our company devotes to introducing international advanced equipment,at the same time,deepen the “6S” management, to ensure the unity of self production and terminal perfect detection on details.


          Brand building

          In the era of brand competition, brand reflects the quality of the enterprise, product quality, and the sense of responsibility and credibility to consumers, and is one of the intangible assets that reflect the value of the enterprise. Rely Company deeply recognizes that brand building is the focus of enhancing the core competitiveness of an enterprise, and always adheres to brand recognition as the core, implements a strong brand building investment strategy, and creates sustainable development advantages in market competition, whether in popularity or reputation Both have achieved good benefits.

          The company has established a quality management policy of ‘strive for perfection, create the brand of Rely’, and pursue excellence in product quality and service quality. Strict internal quality management of the company, implement comprehensive quality management in strict accordance with ISO9001 quality system requirements, and change the management of a small number of people to the active participation of all employees. Establish a comprehensive office, quality inspection department, equipment department, standards office and other quality management institutions to train professional quality management personnel in a planned way and enrich the scientific and technological research and development team. The company has also joined the China Coatings Association and passed the Anhui Province Standardization Good Behavior Enterprise Confirmation, which has greatly improved its management and control capabilities.

          In recent years, the company has increased its investment year by year. It has not only carried out advertising and promotion through media such as TV, newspapers, and the Internet, but also actively invited and received new and old customers from all over the country every year to communicate and negotiate relevant information and business. It not only collected customers’ opinions on product quality and after-sales service, but also fed back the economic market’s further requirements for improving the Rely brand.


          Technological innovation

          Since 2011, the company has established an enterprise technology center and has invested more than 60 million yuan in scientific research funds for the purchase of testing instruments and core technology research and development, equipped with domestic advanced equipment, and at the same time introduced more than 10 middle and senior technical personnel and institutions of higher learning Graduate. Up to now, a total of 71 invention patents have been declared, 19 real invention patents have been granted, 42 utility model patents have been granted, and 40 utility model patents have been granted. At present, the company’s technology center has applied for the certification of the provincial enterprise technology center. ‘Research and Application of the Key Technology for the Production of Iron Oxide Yellow by the New Liquid Phase Method’ passed the Anhui Province Scientific and Technological Achievement Appraisal in 2015, and the technical level is leading domestically.

          Focusing on the strategic requirements of industrial upgrading and sustainable development, the company is committed to the research and development of new products. By adjusting the product structure, the competitiveness of enterprises has been enhanced.


          Market development

          In marketing, to occupy a greater market share, the company carried out a series of innovation, such as the combination of management. Combined with actual situation, leading customer relationship management system and sharing effective information with customers. Measures like developing incentive competition among sellers, effectively improving sellers’ professional skills, powerfully improving marketing,gaining more popularity and reputation.

          Since its beginning, the company not only attend the famous coat exhibition in Beijing,shanghai,Guangzhou in groups,but also increasing the intensity of market opening abroad,attending large-scaled international exhibitions. They have taken part in the APCS in Jakarta, Indonesia, ESC in the Nuremberg,Germany and other international professional exhibitions. By means of attending exhibition,they show their powers. Also with the expansion of attending exhibition, exhibition type is transforming from merely sample exhibition to demonstration,spot test and technical exchange. Attracting foreign customers and promoting Rely’s international influence, so as to expand international market. Moreover, we stick to calling the customers about the quality at regular intervals, judging the sales condition every quarter to find regular problems to solve. Through the above work, Rely primarily know the sales rules abroad and main points of the products getting into the international market. Meanwhile, the company have developed a group sellers of experienced and are good at opening up the international market.


          Talent construction

          Talent strategy becomes the key role of an enterprise’s innovation capacity. Rely company always attaches importance to train high-quality employees and set up good enterprise image. Harmonious labor relations and people- first values are taken seriously in enterprise management. In addition, the company establishes a good mechanism for the talents to play their potential. Company adheres to attract talents by career, system and emotion, keeps with

          respecting knowledge and talent and persists in discovering, developing and employing talents in all work. Since 2010, they have already strengthened talent introduction and training. Not only attaches great importance to talents with high level, but also with self-sufficient and practical. The trust and reuse urge them make great difference in their respective position. Our company currently employs more than 280 people, with 148 college graduation, accounting for 52.8%. Furthermore, company arranges one person responsible for cultural construction, promoting cultural concept of “ Basic five heart ” and organizing various leisure activities. Chairman and general manager attend instruction and training of the talents personally. Employees from business administration, technology and production front line continuously emerge in large numbers.


          Future prospect

          As the completion of main body, the capacity, economic efficiency and business performance of our company will increase further. Let us recollect the memorable past moments and look to the future with confidence. To make the industry of iron oxide pigments refined, strong and become first –level brand, we should hold brand awareness, adjust thinking and structure and strengthen enterprise management.

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